Industrial Design - Fleurir Chocolates
While working as the industrial and graphic designer for the business Fleurir Chocolates I created multiple, specialty product box designs and labels. Each of these products sold over 1,000 units in the span of about a month. My product designs increased Fleurir’s sales by over 80% and were sold and shipped across the United States.
For this business, I also created business cards, programmed and designed the company’s website, and photographed and created a full wholesale catalog that was sent to larger customers.
Further, photographs I took of my designs were featured on the company's website and social media. They were also published in the Washingtonian and Northern Virginia Magazine.
All designs were made using Photoshop and hand-drawn images that I scanned and composited digitally.
I was the social media manager of this company in addition to creating their product packaging and brand designs. I photographed the products every day as well as posted every day which grew the company’s social engagement exponentially. I focused on catering to the older clientele the company sold to as well as generating a younger audience and, thus, customers through interaction online, posting about events, and introducing Instagram Reels and videos.
I also created the company website, which grew online ordering and interaction by 90% in 6 months. The company ships nationwide and, since it is located in the Northern Virginia area, also sold for D.C. companies all over the nation as well as locally. Our website and online presence were factors in growing this nationwide business.
These are my images selected to represent the company in articles written about them in the Washingtonian and Northern Virginia Magazine.
In addition, I created a wholesale catalogue for the company. This catalogue features my photos and was sent to a client list of over 1,000 individuals, companies, and businesses.
